Wise Friends Perth, a community-driven initiative dedicated to reducing loneliness and building meaningful connections, partnered with Think Big Agency to strengthen their presence and amplify their impact across the local community. Known for creating safe, welcoming spaces where people can share stories, form friendships and support one another, Wise Friends wanted their brand and digital channels to reflect the same warmth, compassion and authenticity they bring to every interaction. The goal was clear: build awareness, engage the Perth community and position Wise Friends as a trusted, accessible network for connection and wellbeing.
OUR SERVICE
We partnered with Wise Friends Perth to deliver a content creation and social media management strategy that reflected their mission of reducing loneliness and connecting people. Our focus was on producing authentic, relatable visuals and stories that captured the inclusivity at the heart of Wise Friends.
Through a mix of professional photography, short-form video and meaningful written content, we showcased their community initiatives and the people behind them. On social media, we designed and managed a consistent presence that encouraged interaction, raised awareness and positioned Wise Friends as a trusted support network in Perth.
By combining creative content with hands-on management of their digital platforms, we helped Wise Friends share their story in a way that felt professional yet approachable—strengthening their connection with the community they serve.
THE OUTCOME
Our partnership with Wise Friends Perth delivered a consistent and impactful digital presence that continues to grow month by month. By producing authentic, community-centred content and managing their social media channels with purpose, we captured the attention of both local audiences and a wider online community.
A key achievement has been the creation of monthly TikTok shorts, which often reach between 25,000 and 100,000 views per reel. These concise videos highlight the warmth, relatability and purpose of Wise Friends, significantly extending their reach and driving engagement.
The result is a stronger, more connected brand presence that reflects the values of Wise Friends while amplifying their voice in Perth and beyond.