Tony Roma’s Perth, the local branch of the world-renowned American rib and steakhouse brand, partnered with Think Big Agency to elevate its digital presence and connect more deeply with the Perth dining scene. Known globally for flame-grilled ribs, hearty steaks and signature cocktails, Tony Roma’s wanted its online channels to reflect the same warmth, character and iconic dining experience offered in-venue. The goal was clear: build a strong, on-brand social presence that engages the community, attracts new customers and drives consistent growth for the Perth restaurant.
OUR SERVICE
We enhanced their social presence, highlighting its bold yet approachable brand and the signature dishes that have earned global acclaim. Each element of the feed was designed to feel inviting and authentic, showcasing flame-grilled ribs, juicy steaks and beautifully crafted cocktails in a way that resonates with loyal fans and new diners alike.
Our approach combined a cohesive grid layout with content that captures the lively in-restaurant experience. From spotlighting hero dishes to sharing behind-the-scenes stories, we focused on creating posts that encourage interaction and build genuine community connections.
We also implemented targeted paid advertising campaigns to expand their reach, drive bookings and amplify key promotions. By blending compelling visuals, authentic engagement and a data-driven advertising strategy, we positioned Tony Roma’s Perth’s social channels as a powerful extension of its brand—strengthening awareness and driving growth.
THE OUTCOME
The refreshed digital presence successfully balanced the strength of an internationally recognised brand with the distinctive character of its Perth location. Our strategy translated the globally loved Tony Roma’s dining experience into engaging, locally relevant storytelling that resonated with Perth audiences.
Social engagement grew steadily, with more followers interacting with mouthwatering food content and offers. Paid campaigns delivered measurable results by increasing reservations, raising awareness of promotions and contributing to overall sales growth. Through consistent brand visuals, genuine community connection and a results-led advertising approach, Think Big Agency helped Tony Roma’s Perth strengthen its position in a competitive market and attract both loyal fans and new diners.