MODU Bar & Kitchen, a sophisticated dining destination in the heart of Perth, approached Think Big Agency to strengthen its presence both online and within the local market. While their in-venue experience already impressed guests with moody interiors, a refined Asian-fusion menu and signature cocktails, they wanted their digital channels to convey the same atmosphere and attract new customers. The goal was clear: create a compelling, on-brand social presence that drives engagement, builds community and supports consistent sales growth.
OUR SERVICE
We delivered a carefully considered transformation of MODU’s social presence, leaning into their sophisticated and subtly enigmatic brand identity. Each element of the feed was designed with precision, combining clean, minimal layouts with understated intrigue that reflects MODU’s ethos.
Our approach featured a meticulously curated grid complemented by content designed to spark curiosity and connection. We engaged closely with their audience to ensure ongoing interaction and the development of genuine relationships.
In addition to organic content, we implemented targeted paid advertising campaigns to expand reach, amplify key messages and support MODU in meeting their sales objectives. This combination of visual consistency, authentic engagement and data-driven advertising established their social platforms as a natural extension of the brand.
THE OUTCOME
MODU’s refreshed digital presence successfully captured the essence of their in-venue experience and translated it into captivating online storytelling. Engagement across social channels grew steadily, with more followers interacting with their content. Paid campaigns delivered measurable results, increasing awareness, boosting event attendance and contributing to overall sales performance.
Through consistent brand visuals, meaningful engagement and a focused advertising strategy, Think Big Agency helped MODU strengthen its position in the market and attract new patrons to experience their distinctive dining atmosphere.